When I first started my virtual assistant business, E-commerce was a mystery to me. It was amazing how money travelled at almost light-speed throughout the Internet. Before becoming a virtual assistant, I worked for a local government – because of strict accounting rules – accepting money online was a *big* deal. It took over 6 months (and a committee of 5 people from three agencies) to create a simple web page to sell tickets online for a fundraising gala.
Fortunately (for those of us not in government), there are tools available to make collecting money online easy (or even painless). Here are the 5 basic tools you need to get started accepting money online.
* A Sales Page – To get people to order from you online – you need a webpage with a description of the product and a button for people to push to place their order. These pages are usually very simple. You want people to focus on your product and nothing else. The sales copy can also be very long. The copy is long because you are not there to sell in person so you are trying to overcome objections within the letter. Successful marketers often use two versions of the same page to test different versions of the same page to see what is most effective. This is called split testing. To easily create a split test, you can create a free account at Google analytics which allows you to create variables within you page. Different versions are alternated when prospects view them on the web. Clicks and sales are tracked on each version. By trial and error, you can learn what is most effective for your audience. The customer decides to buy your product and clicks a button or link which brings … Read More