One of the best ways to promote alternative energy, protection of our environment, or social good is to create products that are a true representation of the message, and that people can readily identify with and find useful. Literally branding their belief system and helping them to express those beliefs.
Following is my experience in attempting to create a perfect green product to accomplish the above idea. It is a case study in determination and over-coming challenges resulting in a rewarding and life-changing journey, and hopefully a good product that promotes good.
It all started after watching the documentary “Go Further” with Woody Harrelson and Laura Louie. There was some point in time following in which I decided that I was going to become really involved in the green movement, just like they were hoping to inspire. My desire was to form a company that would create the “greenest” t-shirt possible that was stylish, had light-hearted yet thought-provoking messages and was affordable. That was the unrelenting determination.
The major challenge would be building a supply chain of people truly committed to sustainable practices with competitive pricing. After a few years of research and much trial and error, an amazing group developed that exceeded expectations. These are people truly dedicated to making a difference; breaking down the barriers that many choose to avoid. And then there were the every day challenges that we all experience.
The immediate reward is the launch of an on-line store with the perfect green t-shirt for males, females and babes; green message vinyl stickers packs; recycled wrapping paper and note cards for sending items as gifts and free designer packaging tape that makes any ordinary package extraordinary. The on-going reward however, will be people promoting eco-messages every time they wear their shirt or their sticker is … Read More