The luxury online resale site, RealReal is launching several beauty products and adding them to its assortment of expensive items. In keeping up with its luxury ethos, the brick-and-mortar e-commerce site located in the SoHo district in Manhattan and one Las Vegas pop-up outlet, seems to be testing out beauty products if they will also add up to their revenues.

Industry insiders reveal that beauty products were available at The RealReal’s SoHo store since last year’s holiday season as well as in its Las Vegas pop-up. Rati Levesque, the store’s chief merchant said that they are testing a group of curated beauty products in their brick-and-mortar store as well as in their website. It seems that they want their customers’ journey to be complete.

Levesque revealed that they want to be regarded as their luxury customers’ dependable destination where they can find the best coveted luxury product selection for all categories from beauty to clothing. She also admitted that they are currently in the early stages of development but they are planning to invest heavily in the beauty category in the following months.

Apparently departing from its usual business model that is consignment-based, the beauty products that The RealReal is selling are new, according to reliable sources. But in keeping with the store’s sustainable luxury niche, the brands of beauty products they are selling are of the clean variety.

These brands include the likes of Cap Beauty, In Fiore, Grown Alchemist, Rahua, Maison Louis Marie, Uma Oils, Ellis Brooklyn, Kahina Giving Beauty, Julisis, Babo, Olio E Osso, Pai Skincare and many more. Reports indicated that these items are sold directly to The RealReal and not through the usual third-party distributors.

It appears that The RealReal has joined the bandwagon of stores and companies adding beauty products to their merchandise. Last … Read More