If you’re launching a small business, marketing can be difficult because you don’t really know where to start. You can go the traditional marketing route, or you can focus on social media. The reality is that a mix of both is needed to build your business. However, not quite having a budget to spend on marketing is common, which means you’ll have to find creative and cost effective ways to grow your brand.
You might be surprised to know that many brands were launched on social media platforms. While it usually doesn’t happen overnight, building a social media following can still be a relatively easy process that’s also effective if you get creative. As you probably know, there are millions of people that have accounts on platforms like Instagram and Facebook. You have to get creative if you want to stand out in a crowd. In fact, a post or video that goes viral can significantly increase your followers. Innovation and thinking outside the box is necessary to garner attention given the number of accounts that exist.
One of the reasons why small businesses leverage the power of social media is because it’s a proven way to attract potential customers. Whether it’s any multicultural marketing or a focus on Generation X, it’s important to recognize the value of keywords, regardless of which platform is used. In other words, keyword optimization is critical, which is partially why so many hashtags are used. It can be difficult to get the hang of hashtags if you’re just getting started. However, it’s the same as search engine optimization that requires the use of keywords.
Before you start posting on social media, you’ll have to develop and strengthen your website. The trend in websites is that they are more interactive and user-friendly than ever before. …
Pastor Chris Oyakhilome is a spiritual leader of many worldwide and those who look up to him and his word. He is the President of the Believer’s LoveWorld Inc. and Christ Embassy. Pastor Chris was born in Edo State, Nigeria on December 7th, 1963, the eldest of two sons. He was married for 25 years until 2016 and has two children. The Nigerian Christian teacher, healer, and minister is a best-selling author and inspirational television host.
Through his voracious passion for spreading the word, Pastor Chris reaches people all over the world and brings them closer to God through his word and divine intervention. He has been doing so for more than 30 years, helping people by the millions to experience a purposeful and joyous life through Christ Jesus and the word of God.
The healing minister engages in numerous therapeutic and teaching crusades throughout the world such as the Night of Bliss and the Higher Life Conference. More than 3.5 million people crowded into such an event held in Nigeria in just one night to feel empowered by his word. Pastor Chris uses the meekest format to help the people of God recognize what they have in Christ Jesus. In addition to personal crusades, he also presides over a vast network of Believers’ LoveWorld Campus fellowships, and the Christ Embassy Churches, building faith and Christian relationships within the hears of millions of people. He has opened many to Christian realities and virtues by feeling the body of Christ within their hearts and souls.
Through his networks, on LoveWorld USA TV, “Pastor Chris Teaching” can reach many more people globally. Currently, his networks air in the UK, South-Africa, Nigeria and numerous other radio and television stations nationwide. His fantastic work can also be shared through various audio and video …
On Tuesday, the Japanese government urged South Korea to live up to its promise of implementing the comfort women deal. This came about as South Korean’s new Foreign minister met with her Japanese counterpart in Tokyo during an official visit. The South Korean government has in the recent months raised questions with the deal hence making it one of the top agenda for their meeting including North Korea’s nuclear program. The comfort women testimonies have been heard throughout Asia for years.
The Tuesday meeting between the two foreign ministers comes amidst Moon’s visit to China a few days ago. During his visit, the South Korean president sought more cooperation with the Chinese government where he emphasized about reviewing the comfort women’s deal with Japan and the need to dialogue with North Korea about their nuclear program. His comments were received with suspicion amongst most politicians from Japan.
Kang Kyung-wha‘s two-day visit to Tokyo is viewed by many as a way of showing that South Korea has not completely taken sides with China. The two foreign ministers reiterated that their countries were working closely to monitor the situation in North Korea. Nonetheless, their efforts are being tainted by the Korean comfort women deal together with a plethora of issues surrounding Japan’s occupation of South Korean Peninsula between 1910 and 1945.
Is the Deal Workable ?
In 2015 Japan closed a deal with Park Geun-hye who was later impeached in a bid to try and amend a strained relationship between South Korea and Japan. There had been such efforts made earlier although they did not bear any meaningful results. In the deal with Park, Japan was to acknowledge the involvement of its military in prostitution business within the formerly occupied territory. Prime minister Abe even went ahead to issue an apology and …
Unlike a local mom-and-pop shop, an e-commerce business does not have the opportunity to see its customers in person and make that connection face-to-face. When it comes to selling online, one of the most important parts is making sure you emotionally connect with your customers. If your company conducts business solely online, consider the following 4 ways you can better connect with consumers, win their business and gain loyal customers.
1. Create a Story
A great place to start is by offering the story of your brand. Let your customers see what your brand’s characteristics and values are. Share where it all got started, what your company’s approach to doing business is, and what it values most. Give your brand a voice. In humanizing your brand and revealing its purpose, you will generate positive emotions from current and potential customers.
2. Reveal Why Your Product is Remarkable
What makes your product special? Is there something unique about your process? A great way to make an emotional connection with your customers is to make them feel involved. Go beyond providing exceptional customer service and address the element that often gets overlooked. Point out what it is about your business, its products/services and culture that makes you stand out from your competitors.
3. Use Flashy Images and Videos
Taking advantage of images and videos is the perfect way to trigger the emotions of your customers. A great photo, for example, can lead to feelings of joy, sadness, fear and or love. An interesting video can capture consumers’ attention and lead to them to share it with friends and family. Ultimately, a photo or video can quickly put a face to the team behind your brand.
4. Touch on Consumer’s Need to Give Back
More than ever before, consumers are incredibly concerned with …
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