How many times, walking through the store windows of the city center, have we faced clothes, fantasies, models already seen in the past? This happens almost every year, depending on the trend of the moment and the proposals of the most famous fashion designers. Even though we do not have the habit of buying branded clothing, the designers decide what we can or will not be able to wear in the following season: all stores, even those with modest dresses, are inspired by the collections proposed on the world’s most fashionable walkers. And so, perhaps with some variation, we are unconsciously wearing a dress made in China but designed by an important fashion designer.

In addition, fashion is repeated, year after year, we find ourselves wearing the 60s, 70s, 80s 90 styles, with some innovation, but of which we could very well do without it. Our boxes in the attic are full of these models and now we are ready to wear them again.

The alternative, if we do not want to adhere to the rules that fashion requires (for colors, models, etc.) is to look for what we want on the Internet: there are more and more e-commerce, offering clothes, bags and shoes made in Italy, of quality and having a personality that goes beyond the “fashion of the moment”.

One of these is Serien°umerica, an online store that offers a wide selection of women’s clothes and accessories: Serien°umerica specializes in leather clothing, leather bags, backpacks and women’s clothing that do not follow the fashion dictates, that are designed in an original way, sewn and created by skilled craftsmen with high quality raw materials.

Of great importance is the quality of the fabrics used for this type of product: the leather is carefully worked out to create high quality clothing and bags for a unique outfit: soft and durable skin at the same time, seams and finishes worked on the smallest details: all this is Serien°umerica, an explosion of elegance and quality.