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How to Increase Your Marketing by Reducing Your Spending

When setting up your online business, you’re faced with a lot of challenges in order to run your business successfully. At times, we are also concerned as how to accommodate the different aspects of our business especially when it comes to providing strategies for marketing. In the marketing process, you need to spend and allocate resources in order to make your business known.

This may be the use of different advertising materials or with information dissemination that is important to share your business with the intended audience target. If you’re into professional webdesign, you need to find a good strategy in order to know what type of business you would be more than willing to cater to earn money and revenues for business survival.

If you want to increase marketing opportunities and reduce spending at the same time, use internet resources intensively. The good thing about an online business is that you have the power or control to provide all the information campaign that you want without having to spend a dime on print materials. What you would need to strengthen though is your networking potential which would drive your products or services to the intended people that you want to sell your products to. People are now more at ease when using internet resources whether they go online shopping, chances are there are still big opportunities that they are going to land in your page just as well as you have the right advertising component that can save you from having to spend more.

Aside from this, you should also choose a competent and best advertiser if there is a need to. Allocate a budget which may not hurt because you really need to invest money on a specific business but try to see if you’re using the best in order to save more. A good way to measure this is to try and check for some studies conducted in which better ways should you go and what are the best options that you must take in order to lets say improve your professional webdesign business.

Your involvement in social networking may also help a lot for you to spend less when it could have been more. The internet provides a variety of resources that we can use and each of these if uses extensively would provide you with a great way to enhance and find things that can certainly help out in terms of advertising opportunities. So whether you invest on an online shopping business or other kinds of businesses, there are always ways to maximize resources to favor at your advantage in the marketing side of it. Especially if it’s the internet, numerous ways can be obtained to succeed in your marketing campaign.… Read More

The 5 Tools You Need to Collect Money Online

When I first started my virtual assistant business, E-commerce was a mystery to me.  It was amazing how money travelled at almost light-speed throughout the Internet.  Before becoming a virtual assistant, I worked for a local government – because of strict accounting rules – accepting money online was a *big* deal. It took over 6 months (and a committee of 5 people from three agencies) to create a simple web page to sell tickets online for a fundraising gala.

Fortunately (for those of us not in government), there are tools available to make collecting money online easy (or even painless).  Here are the 5 basic tools you need to get started accepting money online.

* A Sales Page – To get people to order from you online – you need a webpage with a description of the product and a button for people to push to place their order. These pages are usually very simple. You want people to focus on your product and nothing else. The sales copy can also be very long. The copy is long because you are not there to sell in person so you are trying to overcome objections within the letter. Successful marketers often use two versions of the same page to test different versions of the same page to see what is most effective. This is called split testing. To easily create a split test, you can create a free account at Google analytics which allows you to create variables within you page. Different versions are alternated when prospects view them on the web. Clicks and sales are tracked on each version. By trial and error, you can learn what is most effective for your audience. The customer decides to buy your product and clicks a button or link which brings them to the order form.

* Shopping Cart (or Payment Gateway) – The order form is a form hosted on your shopping cart’s website. The shopping cart is a database that takes your customers information and passes it on to your payment processor. Many people who are just starting out in online marketing – start by accepting money through PayPal. PayPal charges a percentage fee for each transaction – but does not charge monthly fees. Customers can also pay by credit card if they wish. Generally, people graduate to a full-fledged shopping cart like EasyWebAutomation (or other 1shopping cart clone) which has an autoresponder feature which automatically creates an e-mail list of everyone who has purchased your product. This type of cart allows you to process payments through a merchant account or through PayPal.

*Payment Processor – Once the customer has ordered the product, their information is passed on through the shopping cart to the payment processor. If you are using PayPal – the gateway and processor could be the same. The Payment Processor charges the customer’s credit card and transfers the money to your bank account.  Setting up a merchant account requires a valid business license and the business credit check. However, the percentage taken out of each charge is lower so it might be a better bargain for you. Also, PayPal cannot always handle recurring payments.

* A Merchant Account – In order to sign up with a payment processor – you need a merchant account. A merchant account is a special business bank account that can receive credit card funds.

* An Autoresponder – Finally, you need an autoresponder to make sure that customers can have access to your products 24/7. An autoresponder is a special e-mail program that automatically sends emails when customers make a purchase, subscribe to a list, etc. When customers buy your product,they should automatically receive a message with download instructions. You can also pre-schedule follow up messages with additional information, special offers, etc. You can use the broadcast feature to send a newsletter to your customers. Shopping carts often include an autoresponder as part of their service.

With these five tools – collecting money online is easy.… Read More

3 Creative Ideas Become a Better Web Designer

3 Creative Ideas Become a Better Web Designer

Web design is like any other design art, which often changes. So that web designers need to update the latest trends to be able to design creative websites. In recent years, web designers have tried to display their content in an interactive way. Most of them when designing a website, are more about attracting users and making them emotionally bound.

To understand and use these concepts, we can see some of the most common design ideas that must be considered in the future. This highlights some important tips with examples that can be used for web design. Many talented web designers who are aware of these tips, however, they tend to pay less attention.

3 Creative Ideas Become a Better Web Designer

1. Attractive graphics

There are many sites that stand apart from the others. A web designer can use layout and creative concepts to attract users. This helps to capture the user’s attention from the start. However, is it efficient to deliver the intended message? In this case, the site interactivity can help to engage users on the page. Users stay on the page when we give them some action to explore the site and provide simple text-based content. Using interactivity on a website helps to capture the user’s initial attention.

For example, a product site can include quotes from customers. This is the advantage of the user. A common way to display customer testimonials is through the use of quotes with customer names and designations. Even though the product has many customer testimonials, it cannot guarantee to capture the user’s attention. Conversely, interactivity that displays customer quotes and photographs is definitely an interesting idea. Not only does it display content attractively through the use of creative flash interactivity, but it also provides a personal touch to existing customers.

A website can even improve its appearance in a unique way to connect with users. If you’re still bothered thinking about it, LinkHelpers Web Design Scottsdale is suitable for those of you who are still confused!

This website has made a creative combination of interactivity and animation to present information about the company.

2. Increase General Elements

Creative websites have a big emphasis on color and layout. This means that there are some elements that may not get much attention, such as site maps that are not always presented in creative ways.

We can take another example that will highlight why we need to improve the subtle elements of a website. A normal sitemap seen on most sites contains details in text and link formats.

3. Inducing Actions from Users

The ultimate goal of the site created by web designers is to make users take the desired action on the page. This action can register for a free trial or ask about services.

If you have a website that develops on advertising revenue, it is very likely that the page will have many ads. In that case, most advertisements failed to capture the user’s attention in the ad crowd. This is a blind spot for most users. This is when site interactivity can be used to capture the user’s attention.… Read More

Benefits of Quality Website Design for Your Business

Benefits of Quality Website Design for Your Business

Quality web design is a very valuable investment, but how far are the benefits until you need to hire a professional designer such as LinkHelpers Web Design Phoenix? Does a website that looks good will make your business better? Here are some things that you can make into consideration:

Benefits of Quality Website Design for Your Business

1. Consistent with Brand identity.

Designer professionals will pay attention in terms of the consistency of your brand. Your website, logo, business card and brand Twitter profile must be interconnected. With a consistent/interconnected brand design, customers will become more familiar with recognizing your brand and products.

2. Make users visit the pages on your website.

Most people only look at a website’s homepage and then switch to another website, the reason is that they don’t find what they are looking for, even though the information they are looking for can be on another page of your website. For that reason, you need to give your website a clear and attractive appearance for visitors, you can also consider giving a complete table of contents on the left / right widgets or columns that can provide complete information on the contents of your website, so that your website visitors are interested in stay and read your content on various pages of your website.

3. User experience is more familiar.

Professional designers will pay attention to the user experience, which highlights what activities your website wants to achieve, for example, sign-ups, orders, etc. Then they will make it as attractive as possible. This is what will determine how many people decide to buy your product.

4. Differences from competitors.

Differentiation from competitors is needed so that your customers feel that you have more value than competitors. When we sell in a unique way, with a unique look, slogans that are visualized in a unique form, then your chance to attract prospective customers becomes greater.

5. The shape, structure, and purpose of the content become clearer.

Professional designers can communicate your ideas to customers in the form of content that is easily understood by customers. They will work on the content that you have provided until it really can be easily understood by your customers.

6. Display websites that pay attention to details.

Font selection, text spacing, and color contrast are the details that make a difference in the overall quality of the appearance of your website. The effect is huge to make customers able to read content and know your website functionally.

7. A trusted colleague.

Business owners and web designers must work together to create websites that involve communication and compromise. If you are satisfied with the results, the web designer you rent openly will ask for your suggestions and accept changes/additions. They will be your best partner when you need development on your website.

8. Room for development.

The website that was created at the beginning must have a strong foundation so that if we want to develop in the future, we don’t need to redesign or remodel it. This makes it easier for us to develop on the website.… Read More

Boost Ranking of SEO with Social Media

Boost Ranking of SEO with Social Media

Social media has a significant impact on your search results. Existing in cyberspace like social media can boost your search ranking. You do not believe? you can try it now.

If you are still confused about how to start, you can read this article to completion, because in this article I will tell you several ways to use social media to improve your search ranking.

Boost Ranking of SEO with Social Media

Build Links with Your Social Media

Google places a high value on creating links in their search rankings, regardless of the quality of the links you make. When people know and start manipulating rankings with fake links or low quality Google starts to focus on better quality links.

Links on social media are often regarded as higher quality links, because of the high web authority that social sites have. even though your Facebook page is new, this page might get a high ranking (and possibly beyond your website) thanks to Facebook’s overall high authority.

This may sound obvious, but still make sure that you include a url link to your website that works not only in your content but also in every social media profile that you have. In addition to increasing traffic to your website, it is also very valuable for building a “series”.

Grow your follower base

Pages with high quality followers are better at searching. Good-quality followers are truly followers on your social media channels and most of them are involved or interacting with you in several forms.

These interactions may retweeting content or sending tweets on Twitter, placing reviews on Google+ or engaging with your posts on Facebook by commenting or clicking on “likes”.

Social signals are a very real factor when discussing LinkHelpers SEO Scottsdale. Search Engines see social signals to find out how often you post to your social media account, how many people interact with you and the existence of a social element of sharing available to your website visitors.

Make your content easy to find and easy to share

Pinterest is a great example of a social media platform that makes your content easy to find and easy to share. Pinterest encourages a form of sharing to be a big thing. Pinterest users post pins that they like on a board, and share them with other users on Pinterest.

Many social media platforms give you the choice to keep your content private or confidential. On YouTube, you can have videos not listed, and only people who have links to those videos can watch them. Pinterest has secret boards, and Twitter gives you the choice to have a private profile.… Read More

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