Unlike a local mom-and-pop shop, an e-commerce business does not have the opportunity to see its customers in person and make that connection face-to-face. When it comes to selling online, one of the most important parts is making sure you emotionally connect with your customers. If your company conducts business solely online, consider the following 4 ways you can better connect with consumers, win their business and gain loyal customers.
1. Create a Story
A great place to start is by offering the story of your brand. Let your customers see what your brand’s characteristics and values are. Share where it all got started, what your company’s approach to doing business is, and what it values most. Give your brand a voice. In humanizing your brand and revealing its purpose, you will generate positive emotions from current and potential customers.
2. Reveal Why Your Product is Remarkable
What makes your product special? Is there something unique about your process? A great way to make an emotional connection with your customers is to make them feel involved. Go beyond providing exceptional customer service and address the element that often gets overlooked. Point out what it is about your business, its products/services and culture that makes you stand out from your competitors.
3. Use Flashy Images and Videos
Taking advantage of images and videos is the perfect way to trigger the emotions of your customers. A great photo, for example, can lead to feelings of joy, sadness, fear and or love. An interesting video can capture consumers’ attention and lead to them to share it with friends and family. Ultimately, a photo or video can quickly put a face to the team behind your brand.
4. Touch on Consumer’s Need to Give Back
More than ever before, consumers are incredibly concerned with the social responsibility of companies. They want to know how the businesses they are giving their money to are giving back to their communities. If your brand supports a charity or is very active in your community, it will win the trust of consumers and generate positive emotions about your business.
Are you struggling to secure the resources you need to expand your business and fund your expansion efforts? E-commerce businesses are often considered too risky to work with, but not for high risk specialists. If your business is seeking such services (business funding options, payment processing, chargeback protection, etc.), consider what a high-risk merchant account could offer your business in flexibility.
Author Bio: Electronic payments expert, Blair Thomas, co-founded eMerchantBroker. His passions include producing music, and traveling to far off exotic places. eMerchantBroker is America’s No. 1 high risk merchant account company, serving both traditional and high-risk merchants.